Online Course:

Psychological connections and interpersonal engagements are responsible for the pervasive digital life of our society. The growth in online business transactions, communication, and internet immersion stems from people seeking to fulfill their aspirations, emotional and psychological needs, and life goals through applications consciously designed for that purpose.

Therefore, understanding design psychology, particularly with a focus on social behavior and interaction design, is essential for enhancing psychological engagement with socio-technical business applications across various verticals, such as e-commerce and online services. Applying design psychology can lead to the creation of highly engaging and innovative software products, features, and functionalities.

This online course is designed for Product Designers, UX Designers, Product Managers, HCI Practitioners, and Design Students.

  • Learn the techniques of empathy psychology

  • Learn the psychological design factors of engagement

  • Understand the Design psychology in terms of psychological models, theories, frameworks and principles.

  • Identify the psychological triggers to conceptualize innovative product ideas, features and functionalities.

  • Adapt and apply design psychology.

Course Objectives:

Course Language:

The course will be delivered in English.

Duration:

Total 8 Sessions, 2 Sessions per week, Spanning over 4 Weeks


Session Dates for February 2025 Cohorts

W1 Tue 25 Feb
Wed 26 Feb
W2 Tue 4 Mar
Wed 5 Mar
W3 Tue 11 Mar
Wed 12 Mar
W4 Tue 18 Mar
Wed 19 Mar

International Participants:

Online Session Timings:

9:00 PM To 10:30 PM Pacific Standard Time (PST)

W1 Tue 25 Feb
Wed 26 Feb
W2 Tue 4 Mar
Wed 5 Mar
W3 Tue 11 Feb
Wed 12 Mar
W4 Tue 18 Mar
Wed 19 Mar

Participants from India:

Online Session Timings:

9:00 PM To 10:30 PM Indian Standard Time (IST)


The candidate must have skills or knowhow of UX Design or Human-Computer Interaction (HCI) or Product Design or Product Management or Product Leadership involving product ideation and innovation, whether through formal study or training or hands-on professional practice.

Pre-requisites for attending the course:

The course will be conducted by Dinesh Katre, PhD, who has conceptualized, curated and researched the course contents to synthesize design and psychology within the realm of human-computer interaction.

Who will conduct the course?

Testimonials:

You may like to refer to the testimonials from the previous batches of this course.

5 Reasons - Why is it Crucial to Learn Design Psychology?

You may like to refer to the 5 Reasons of why is it crucial to learn design psychology.

FAQs:

You may like to refer to the FAQs for further clarifications required, if any.