EngramLogic: A Synthesis of Design, Psychology, and Interactive Experiences

"The term 'engram' refers to a unit of cognitive information stored in human memory. Building on this idea, EngramLogic integrates design and psychology to advance the field of interactive product design."

Dr. Dinesh Katre has pioneered the pedagogy for design psychology which explores the synthesis of design and psychology within the realm of human-computer interaction. Over many years, he has meticulously developed the pedagogy for teaching "Design Psychology” to Product Designers, UX Designers, HCI Practitioners, Product managers and Design Students. This has result in a basket of online courses, which focus on different aspects of design psychology depending on the specialized field of application. In order to further expand the research, development and propagation of the field of Design Psychology, he founded EngramLogic, a company and mission dedicated to evolving and advancing the new frontier of “Psychonomic Interaction Design”, which was conceptualized by him in November 2021.   

Our Mission:

  • Advancing Design Psychology: We push the boundaries of Design Psychology, investigating how behavioral psychology and cognitive science can shape intuitive and engaging design for digital and interactive products.

  • Evolve Psychonomic Interaction Design: We aim to evolve and popularize Psychonomic Interaction Design as the next frontier in design research.

What We Offer:

  • Online Courses: We design and conduct specialized courses in Design Psychology, tailored for design and product management professionals, with a focus on digital and interactive products.

    • Open Enrollment Courses: The online courses are open for all relevant professionals and students.

    • Corporate-Level Training: Tailored for organizations, these courses are aimed at upskilling the capabilities of design and product teams in applying psychological principles to digital and interactive design.

  • Advisory and Consulting Services: We provide expert advice and consulting services to help organizations Design and User Research and Cognitive Work Analysis for improving the user experience and effectiveness of digital and interactive products.