We are excited to announce that admissions for the February 2025 cohort of our Online Course: Design Psychology for Product Innovation Focusing on Social Behavior.
ADMISSIONS FOR FEBRUARY 2025 COHORT
Duration: 25 February 2025 to 19 March 2025
Total 8 Sessions, 2 Sessions per Week, Spanning over 4 Weeks
Psychological connections and interpersonal engagements are responsible for the pervasive digital life of our society. The growth in online business transactions, communication, and internet immersion stems from people seeking to fulfill their aspirations, emotional and psychological needs, and life goals through applications consciously designed for that purpose.
Therefore, understanding design psychology, particularly with a focus on social behavior and interaction design, is essential for enhancing psychological engagement with socio-technical business applications across various verticals, such as e-commerce and online services. Applying design psychology can lead to the creation of highly engaging and innovative software products, features, and functionalities.
Why Design Psychology Matters - Strategic Benefits
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Design Psychology Talk During UX DAY 2024 at Amadeus
Dr. Dinesh Katre delivered a keynote address titled "Leveraging Design Psychology for Passenger-centric Design" at UX Day 2024, hosted by the Amadeus UX Community. The session drew UX teams from North America, Europe, and Asia. In this specially researched presentation, Dr. Katre explored fundamental psychological models and typical passenger behaviors in airport settings. His talk emphasized understanding the psychological factors influencing wayfinding, travel motivations, retail shopping habits, and payment patterns among passengers and tourists.
Know your mentor
Dinesh Katre is a renowned Design Researcher and Innovator with over 33 years of professional experience. His fascination for human psychology has driven him to explore the synthesis of design and psychology within the realm of human-computer interaction. He has special interest in Cognitive Systems Design and Cognitive Work Analysis.
Over many years, he has meticulously developed a comprehensive curriculum titled "Design Psychology." This curriculum aims to foster a deeper understanding of users and inspire innovative interaction ideas based on predictive behavioral patterns. The online Design Psychology Courses conducted by him are intended for Product Designers, UX Designers, HCI Practitioners, Product managers and Design Students.
In order to further expand the research, development and propagation of the field of Design Psychology, he founded EngramLogic, a company and mission dedicated to evolving and advancing the new frontier of psychonomic interaction design.